What’s new in the Salesforce Marketing Cloud in April?

With the acquisition of Demandware (2016);  Krux (2016); CloudCraze (2018); MuleSoft (2018) and Datorama (2018), as well as close partnerships with Thunderhead and Google, the capabilities of the Salesforce platform keep growing. Add to that the, as yet unofficial, announcement that Salesforce is considering launching a CDP and it looks like the company is developing more and more towards a comprehensive, fully […]

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Multichannel Campaign Management Leaders, what’s new?

Magic Quadrant for Multichannel Campaign Management Gartner made one change when it evaluated the leaders in its latest Magic Quadrant for Multichannel Campaign Management (april 2015). The Stamford, Conn.-based research firm upgraded Salesforce from a visionary to a leader. Salesforce joins five leaders from the previous MQ — IBM, SAS, Teradata, Oracle and Adobe — which analyzes vendors that promise […]

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Magic Quadrant for Digital Marketing Hubs

16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released recently, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it pits enterprise platforms like Salesforce.com against ad tech regulars like Rocket Fuel [x+1] and Turn. This is a […]

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Salesforce World Tour

Salesforce World Tour in Amsterdam Whether you’re a company of five or a Fortune 500, you’re going to learn a lot of innovative ways to improve your business. With over 2,500 visitors and live solutions from the world’s largest cloud ecosystem, The Salesforce World Tour has tailored content specific to your business size and type, […]

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