With the acquisition of Demandware (2016); Krux (2016); CloudCraze (2018); MuleSoft (2018) and Datorama (2018), as well as close partnerships with Thunderhead and Google, the capabilities of the Salesforce platform keep growing. Add to that the, as yet unofficial, announcement that Salesforce is considering launching a CDP and it looks like the company is developing more and more towards a comprehensive, fully […]
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Salesforce Marketing Cloud release January 2016
Salesforce Marketing Cloud release January 2016 is live! The Salesforce Marketing Cloud has released many new features in January. We have summarized the most important release notes for Journey Builder here for your convenience. Decision Split Activity Enhancements in Journey Builder The Decision Split Activity within Journey Builder now supports the ability to create up […]
Multichannel Campaign Management Leaders, what’s new?
Magic Quadrant for Multichannel Campaign Management Gartner made one change when it evaluated the leaders in its latest Magic Quadrant for Multichannel Campaign Management (april 2015). The Stamford, Conn.-based research firm upgraded Salesforce from a visionary to a leader. Salesforce joins five leaders from the previous MQ — IBM, SAS, Teradata, Oracle and Adobe — which analyzes vendors that promise […]
Salesforce Marketing Cloud release notes April 2015
Salesforce Marketing Cloud release notes Salesforce is using a monthly release schedule for their Marketing Cloud platform. All users working on the Salesforce Marketing Cloud platform can experience the April release in their software directly because a popup with all new features will appear within each specific module. Some interesting new features are:
Magic Quadrant for Digital Marketing Hubs
16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released recently, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it pits enterprise platforms like Salesforce.com against ad tech regulars like Rocket Fuel [x+1] and Turn. This is a […]
Salesforce World Tour
Salesforce World Tour in Amsterdam Whether you’re a company of five or a Fortune 500, you’re going to learn a lot of innovative ways to improve your business. With over 2,500 visitors and live solutions from the world’s largest cloud ecosystem, The Salesforce World Tour has tailored content specific to your business size and type, […]
Salesforce Marketing Cloud release notes March 2015
Salesforce Marketing Cloud release notes Salesforce is using a monthly release schedule for their Marketing Cloud platform. All users working on the Salesforce Marketing Cloud platform can experience the March release in their software directly because a popup with all new features will appear within each specific module. Some interesting new features are: