Your recommendation engine in Salesforce Marketing Cloud – Part 2 Introduction: In part 1, we looked at the set-up of Personalization Builder. Part 2 explains how to use it in different scenarios, ruling, and integration in email and web.
Tag: salesforce marketing cloud
Personalization Builder: The setup in Salesforce Marketing Cloud
Your recommendation engine in Salesforce Marketing Cloud – part 1 Introduction: If you are currently working with Salesforce Marketing Cloud, you might wonder what’s hidden behind the Personalization Builder menu item.
Salesforce Marketing Cloud Connect
What is it and what does it do? Marketing Cloud Connect is an application that connects Salesforce Marketing Cloud with Sales, Community and Service Clouds. It gives you access to powerful Marketing Cloud tools within Sales and Service Clouds and vice-versa. Marketing Cloud Connect helps you realise consistent branding and messaging across all channels in […]
Social Studio April 2019 release
Salesforce Marketing Cloud comes with Social Studio. A place where Social Media Teams post content and analyse engagement, Marketers gather intelligence about their brand and industry, and Customer Service responds to questions from customers. But wait, there’s more! Social Studio can be used for lead generation, crisis management, advertising, and event monitoring as well!
What’s new in the Salesforce Marketing Cloud in April?
With the acquisition of Demandware (2016); Krux (2016); CloudCraze (2018); MuleSoft (2018) and Datorama (2018), as well as close partnerships with Thunderhead and Google, the capabilities of the Salesforce platform keep growing. Add to that the, as yet unofficial, announcement that Salesforce is considering launching a CDP and it looks like the company is developing more and more towards a comprehensive, fully […]
Salesforce Marketing Cloud June 2018 release highlights
Mark your calendars! On June 23, 2018 the latest Salesforce Marketing Cloud release goes live. In this blog post, we will highlight some of the new, user-friendly, integrations and features here. If you need to delve deeper and know your APIs from your SOAPs, please visit this Salesforce documentation page for the Salesforce Marketing Cloud June 2018 […]
Salesforce Marketing Cloud is getting GDPR-ready with the April 2018 release
As we all know, the new European privacy law, known as GDPR, will be coming into effect on May 25, 2018. This law is aiming to give subjects more control over their personal data, and introduces new rights, such as the right to be forgotten, the right not to be profiled and data portability. Are […]
Salesforce Marketing Cloud August 2017 release
The latest SFMC release went live on August 25th with lots of new features and improvements. In this summary, we focus on Email Studio and Content Builder.
Salesforce Marketing Cloud: March 2017 release summary
Update: the March 31 release has been postponed until April 7! Salesforce announces major updates for Spring 2017. Because the changes are extensive, we will look at them in two posts, starting with Marketing Cloud’s Content Builder, Email Studio and Journey Builder updates, scheduled for April 7. We will examine the updates for Social Studio that will go live on April […]
Salesforce Marketing Cloud January 2017 release: trust and performance
The January 2017 Salesforce Marketing Cloud release happened on January 27. The Social Studio, Command Center, and Social Hub release will happen on February 12. We have summarised some of the most notable changes for you here.