Salesforce Marketing Cloud comes with Social Studio. A place where Social Media Teams post content and analyse engagement, Marketers gather intelligence about their brand and industry, and Customer Service responds to questions from customers. But wait, there’s more! Social Studio can be used for lead generation, crisis management, advertising, and event monitoring as well!
With the acquisition of Demandware (2016); Krux (2016); CloudCraze (2018); MuleSoft (2018) and Datorama (2018), as well as close partnerships with Thunderhead and Google, the capabilities of the Salesforce platform keep growing. Add to that the, as yet unofficial, announcement that Salesforce is considering launching a CDP and it looks like the company is developing more and more towards a comprehensive, fully […]
Mark your calendars! On June 23, 2018 the latest Salesforce Marketing Cloud release goes live. In this blog post, we will highlight some of the new, user-friendly, integrations and features here. If you need to delve deeper and know your APIs from your SOAPs, please visit this Salesforce documentation page for the Salesforce Marketing Cloud June 2018 […]
Update: the March 31 release has been postponed until April 7! Salesforce announces major updates for Spring 2017. Because the changes are extensive, we will look at them in two posts, starting with Marketing Cloud’s Content Builder, Email Studio and Journey Builder updates, scheduled for April 7. We will examine the updates for Social Studio that will go live on April […]
The January 2017 Salesforce Marketing Cloud release happened on January 27. The Social Studio, Command Center, and Social Hub release will happen on February 12. We have summarised some of the most notable changes for you here.
Salesforce Marketing Cloud release January 2016 is live! The Salesforce Marketing Cloud has released many new features in January. We have summarized the most important release notes for Journey Builder here for your convenience. Decision Split Activity Enhancements in Journey Builder The Decision Split Activity within Journey Builder now supports the ability to create up […]
Since Emarsys began in 2001, they evolved through the dot-com boom, the rise of the multichannel shopper and the social networking revolution, always keeping consumers in mind. The next step of their evolution is to celebrate a new platform, with a new design and an elevated user experience. Emarsys announced the arrival of The B2C Marketing Cloud, […]