Your recommendation engine in Salesforce Marketing Cloud – Part 2 Introduction: In part 1, we looked at the set-up of Einstein (formerly known as Personalization Builder). Part 2 explains how to use it for different scenarios, ruling, and integration in email and web.
Your recommendation engine in Salesforce Marketing Cloud – part 1 Introduction: If you are currently working with Salesforce Marketing Cloud, you might wonder what’s hidden behind the Einstein menu item (formerly known as Personalization Builder).
Mark your calendars! On June 23, 2018 the latest Salesforce Marketing Cloud release goes live. In this blog post, we will highlight some of the new, user-friendly, integrations and features here. If you need to delve deeper and know your APIs from your SOAPs, please visit this Salesforce documentation page for the Salesforce Marketing Cloud June 2018 […]
As we all know, the new European privacy law, known as GDPR, will be coming into effect on May 25, 2018. This law is aiming to give subjects more control over their personal data, and introduces new rights, such as the right to be forgotten, the right not to be profiled and data portability. Are […]
The January 2017 Salesforce Marketing Cloud release happened on January 27. The Social Studio, Command Center, and Social Hub release will happen on February 12. We have summarised some of the most notable changes for you here.
Customer Journey marketing Loren McDonald from Silverpop has written a very interesting article about Mapping the Customer Journey: A New Vision for Digital Marketing. The key takeaways from this article is that there are 4 key elements to evolve from lifecycle and 1-1 marketing towards customer journey marketing.
Going from an email marketing database to marketing automation You’re pretty good in email marketing, working with a ESP platform, maybe some nice engagement email campaigns based on behaviour or profile characteristics. Is this the final solution for you as a marketer or are there next steps. Yes there is ! You need to use more […]