What is it and what does it do? Marketing Cloud Connect is an application that connects Salesforce Marketing Cloud with Sales, Community and Service Clouds. It gives you access to powerful Marketing Cloud tools within Sales and Service Clouds and vice-versa. Marketing Cloud Connect helps you realise consistent branding and messaging across all channels in […]
Tag: Customer journey
Salesforce Marketing Cloud June 2018 release highlights
Mark your calendars! On June 23, 2018 the latest Salesforce Marketing Cloud release goes live. In this blog post, we will highlight some of the new, user-friendly, integrations and features here. If you need to delve deeper and know your APIs from your SOAPs, please visit this Salesforce documentation page for the Salesforce Marketing Cloud June 2018 […]
Salesforce Marketing Cloud January 2017 release: trust and performance
The January 2017 Salesforce Marketing Cloud release happened on January 27. The Social Studio, Command Center, and Social Hub release will happen on February 12. We have summarised some of the most notable changes for you here.
DISCOVER THE EMARSYS B2C MARKETING CLOUD (renewed)
Since Emarsys began in 2001, they evolved through the dot-com boom, the rise of the multichannel shopper and the social networking revolution, always keeping consumers in mind. The next step of their evolution is to celebrate a new platform, with a new design and an elevated user experience. Emarsys announced the arrival of The B2C Marketing Cloud, […]
Customer Journey Marketing: the 4 Elements!
Customer Journey marketing Loren McDonald from Silverpop has written a very interesting article about Mapping the Customer Journey: A New Vision for Digital Marketing. The key takeaways from this article is that there are 4 key elements to evolve from lifecycle and 1-1 marketing towards customer journey marketing.