Shopping Cart Abandonment Email Trends

Shopping Cart Abandonment Emails

The guys from the Salesforce Marketing Cloud executed a very nice research during Cyber Week, one of the most important shopping weeks of the year. They clicked through the promotional emails of more than 90 major online retailers and filled their shopping baskets with more than $100 of merchandise.

Then they walked away, closing their browser after each shopping session. Here’s what happened next and how it compares to the results when they did this same experiment during the 2013 holiday season…