Salesforce Marketing Cloud October 2018 release

The Salesforce October 2018 release for Marketing Cloud is live! Take a look at a few of the new features that caught our attention.

Salesforce Platform:

Tenant specific subdomains

From November 2018, Salesforce is introducing tenant-specific subdomains. Your subdomain is a unique 28-character string. When your subdomain is appended to APIs, it creates endpoints that are specific to your tenant. No other Marketing Cloud tenants can use it for their API calls.

Subdomains are assigned automatically to all Marketing Cloud customers. In early November, the tenant’s FTP and API endpoints will be surfaced in Installed Packages, MobilePush Administration, FTP Accounts, Account Settings and User Settings, if API User is enabled. All of your existing FTP and API integrations will continue to work when using the legacy ExactTarget endpoints. However, Salesforce recommends using the new Marketing Cloud endpoint structure, as this will provide an improved API performance and a faster marketing Cloud experience.

Login and Single Sign-On Redirect to improve system performance

From October 25, 2018, all users logging into Marketing Cloud are automatically redirected to your tenant’s system-generated login URL. Single Sign-On (SSO) logins automatically redirect to the new URLs as well. You don’t need to modify your account settings.

Datacenter expansion for Marketing Cloud

The new stack for the Marketing Cloud will be located in Europe. This should make a big difference for Marketing Cloud customers who are concerned about GDPR compliance.

Journey Builder:

To make Journey Builder more user-friendly, and make its look consistent with other Salesforce applications, the headers in Journey Builder were updated. Action buttons on the Journey canvas were updated and organized to make finding similar controls easier. For instance: you will find Journey Copy and Delete under the Settings button dropdown.

More useful features and improvements that have been added to Journey Builder:

Journey testing

Test your Journey with up to 10 specific contacts from your Data Extension. This way, you can see how individual contacts will move through your Journey before it goes live. Be sure to test with contacts with as many different attributes as possible, to see how personalization works out in your Journey.

Edit email directly in Journey Builder

Update emails directly from the Send Email Activity in Journey Builder, without the need of leaving the application and switching to Email Studio.

To use this feature, you need to drag the Send Email Activity into your Journey Builder canvas and configure it by following the steps.

Journey Email Activity Measurement

Measure Journey Builder email performance metrics while your journey runs. Use the new Email Performance tile. In a running journey, hover over the Send Email activity and click View or Update Activity. Next, click the Email Performance tab.

New wait activities

To make it easier and faster to configure, the formerly single Wait Activity was split into three specific activities: Wait by Duration; Wait until Date and Wait by Attribute.

Configurable Interaction Studio Decision Splits

Journey Builder can retrieve a status from Interaction Studio, which tracks real-time events across all channels (even offline). Interaction Studio customers  can connect an Interaction Studio structure to an Interaction Studio decision split in Journey Builder. Interaction Studio decision split activities offer greater configurability and performance. Decision structures need to be configured in Interaction Studio first.

Social Studio:

Facebook targeting and Branded content in Publish

Target a Facebook post by Location, Age, and Gender with News Feed Targets. Use Restricted Audience to restrict the content to an audience matching a specified location and age range.

When creating a Facebook post you can enter a partner’s Facebook page in the Branded Content: Partner search field, then click to select a match. This partner Facebook page will appear as “with” you in your post.

New in Engage

Service Cloud icons: a headset indicates a post was published or engaged with by a Service Cloud agent, and a cloud icon indicates a post has been sent to Service Cloud.

Filter the column for your Instagram Business account for @mentions and @comments. This way, you can monitor conversations more easily.

Twitter post analytics

When you click on a published tweet in Publish, you can see more performance analytics in the Post Details inspector. In addition to Retweets, Replies, Favorites and Clicks, you can see Impressions (how many times a tweet was viewed) Engagement (how many times a tweet was interacted with) and Video Views (how many times a video in the tweet was 50% visible for at least 2 seconds).

Find more documentation on this releaseon the Salesforce  documentation website.

The next Marketing Cloud release will occur on January 29, 2019.