What’s new in the Salesforce Marketing Cloud in April?

With the acquisition of Demandware (2016);  Krux (2016); CloudCraze (2018); MuleSoft (2018) and Datorama (2018), as well as close partnerships with Thunderhead and Google, the capabilities of the Salesforce platform keep growing. Add to that the, as yet unofficial, announcement that Salesforce is considering launching a CDP and it looks like the company is developing more and more towards a comprehensive, fully integrated CRM, eCommerce, Sales and Marketing solution.

The April 2019 release for Salesforce Marketing Cloud:
integrations, usability and security

The Marketing Cloud Platform has a new setup page. This replaces Administration in all Marketing Cloud accounts and makes managing Marketing Cloud easier for administrators. In Setup you will find a left-sided navigation from which you can manage administration, platform tools, and settings. There is also a search feature.

With Audit Trail, Marketing Cloud Security Administrators can track user logins for compliance and other issues. They can view login information and changes to user roles and permissions. To enable Audit Trail, go to Setup, select Security – Security Settings, and check Enable Audit Logging Data Collection.

Marketing Cloud’s single sign-on (SSO) certificate expires on June 21, 2019. From April 8, 2019, all Marketing Cloud SSO customers can  acquire a new 2019 certificate and SP-initiated URL from the Marketing Cloud. To ensure Marketing Cloud’s SSO functionality continues to work for your users, update your certificate as soon as possible.

Marketing Cloud will replace legacy Symantec TLS certificates with new DigiCert certificates in April 2019. For more information and download links to the new certificates, go here. For more information on all updates to the platform go here.

Journey Builder

Enhanced journey testing in Journey Builder simulates journeys with real contacts. This lets you send test emails and visualize the expected path for each sample contact before you activate the Journey.

Deployment Manager is a new free app available from the App Exchange from May 1 (date subject to change). Deployment Manager creates a snapshot of a journey. Use Deployment Manager to upload the snapshot in another business unit or account. The app recreates the design of the original journey as a new, unconfigured, draft journey in the target account so you no longer need to manually recreate a journey.

Interaction Studio users can use Interaction Studio Decisioning Capabilities in Journey Builder.
Simply drag the Interaction Studio activity onto the journey canvas. Add the full Interaction Path that maps to the interaction in Interaction Studio. Enter a proposition or map to a dynamic proposition. Link the identifiers to match, and finish configuring the activity. As records move through the journey, information is recorded in Interaction Studio.

Einstein

Einstein Engagement Frequency finds the best email frequency range for you to optimize your email sends. It identifies the ideal number of emails to send over a given time frame. From this, you can create data extensions to further engagement with subscribers who received too few emails and suppress subscribers who received too many. Read more about the when and how of this new feature here.

Email Studio

Marketing Cloud From addresses used in send must be verified by an email admin. Starting in April 2019, users can only use From addresses that their account owns and manages.  Account admins will receive email notification approximately two weeks before their account is provisioned.

Content Builder

When creating the message in Content Builder or Journey Builder, click Subscriber Preview to get a preview for personalization and code rendered for that individual. This requires the new Content Builder Subscriber Preview permission that’s enabled by default for MC Admin, Viewer, Channel Manager, and Editor/Publisher roles.

Locate emails faster in the Content Builder library. The new email subject line is now displayed below the email name. You can now also create code snippets directly in an email or template.

The April 2019 release for Salesforce Marketing Cloud and Social Studio will be rolled out between April 6th and May 3rd 2019. For more information, go to the full release notes on the Salesforce website.