IBM Marketing Cloud overview IBM announces in a official press release that they launch a new design and analytics capabilities as a part of the IBM Marketing Cloud to enable brands to address the rising complexity marketers face engaging with customers as individuals. These new capabilities from IBM enable marketers to collaborate, design and deliver […]
Multichannel Campaign Management Leaders, what’s new?
Magic Quadrant for Multichannel Campaign Management Gartner made one change when it evaluated the leaders in its latest Magic Quadrant for Multichannel Campaign Management (april 2015). The Stamford, Conn.-based research firm upgraded Salesforce from a visionary to a leader. Salesforce joins five leaders from the previous MQ — IBM, SAS, Teradata, Oracle and Adobe — which analyzes vendors that promise […]
Salesforce Marketing Cloud release notes April 2015
Salesforce Marketing Cloud release notes Salesforce is using a monthly release schedule for their Marketing Cloud platform. All users working on the Salesforce Marketing Cloud platform can experience the April release in their software directly because a popup with all new features will appear within each specific module. Some interesting new features are:
The difference between email marketing database and marketing automation
Going from an email marketing database to marketing automation You’re pretty good in email marketing, working with a ESP platform, maybe some nice engagement email campaigns based on behaviour or profile characteristics. Is this the final solution for you as a marketer or are there next steps. Yes there is ! You need to use more […]
Magic Quadrant for Digital Marketing Hubs
16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released recently, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it pits enterprise platforms like Salesforce.com against ad tech regulars like Rocket Fuel [x+1] and Turn. This is a […]
Tips for Purchasing Marketing Automation Technology
Lisa Cannon is a senior writer with Act-On Software, Inc., a marketing automation provider for small and mid-size companies and recently published an interesting article about purchasing Marketing Automation Technology. 8 best practices are being explained by Lisa on Email Vendor Selection. Customers often ask us when to switch to a full Marketing Automation technology, […]
How to Be Everywhere Through Marketing Automation Magic
Marketing Automation Marketeers should have a clear goal in not doing the same work over again and again. So you need to implement processes and systems that automate the technical and operational parts of your marketing efforts as much as possible. You use Marketing Automation technology to support you with this…. What should be automated? Automate […]
How to Have a Successful Marketing Automation Implementation
Marketing Automation implementation Marketing Automation is a key enabler of any Demand Generation Strategy. While it should not be the starting point, detailed planning on how your solution will be implemented to support the strategy and better connect with your buyers is worth the time and effort and in the long run will provide better […]
Salesforce World Tour
Salesforce World Tour in Amsterdam Whether you’re a company of five or a Fortune 500, you’re going to learn a lot of innovative ways to improve your business. With over 2,500 visitors and live solutions from the world’s largest cloud ecosystem, The Salesforce World Tour has tailored content specific to your business size and type, […]
Shopping Cart Abandonment Email Trends
Shopping Cart Abandonment Emails The guys from the Salesforce Marketing Cloud executed a very nice research during Cyber Week, one of the most important shopping weeks of the year. They clicked through the promotional emails of more than 90 major online retailers and filled their shopping baskets with more than $100 of merchandise. Then they walked […]