IBM Marketing Cloud

IBM Marketing Cloud overview

IBM announces in a official press release that they launch a new design and analytics capabilities as a part of the IBM Marketing Cloud to enable brands to address the rising complexity marketers face engaging with customers as individuals. These new capabilities from IBM enable marketers to collaborate, design and deliver personalized customer experiences.

These capabilities offer:

  • IBM Journey Designer
  • IBM Journey Analytics
  • IBM Customer Experience Analytics
  • IBM Commerce Insights

Read the full press release here.

Very interesting move from IBM where they are going head to head with the former Silverpop environment against Salesforce Marketing Cloud. See the always nice commercial video’s below for more ideas about the IBM strategy and capabilities.

IBM Marketing Cloud overview

IBM Journey Designer