How to Have a Successful Marketing Automation Implementation

Marketing Automation implementation

Marketing Automation is a key enabler of any Demand Generation Strategy.  While it should not be the starting point, detailed planning on how your solution will be implemented to support the strategy and better connect with your buyers is worth the time and effort and in the long run will provide better value.

Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. Your marketing automation journey can be broken down into these four areas:

  • Evaluation and selection,
  • Demand Generation Strategy ,
  • Optimization, and
  • Implementation of the system.

As you build out your Demand Generation Strategy there are some technical elements that you will need to consider.

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http://annuitas.com/2015/01/08/how-to-have-a-successful-marketing-automation-implementation/