The Salesforce Marketing Cloud March 2020 release is all about making life easier for marketers. But wait … isn’t that every release, you say? Indeed it is, so without further ado, let’s take a closer look at some specific new features in this one.
Your recommendation engine in Salesforce Marketing Cloud – Part 2 Introduction: In part 1, we looked at the set-up of Einstein (formerly known as Personalization Builder). Part 2 explains how to use it for different scenarios, ruling, and integration in email and web.
Your recommendation engine in Salesforce Marketing Cloud – part 1 Introduction: If you are currently working with Salesforce Marketing Cloud, you might wonder what’s hidden behind the Einstein menu item (formerly known as Personalization Builder).
Salesforce Marketing Cloud comes with Social Studio. A place where Social Media Teams post content and analyse engagement, Marketers gather intelligence about their brand and industry, and Customer Service responds to questions from customers. But wait, there’s more! Social Studio can be used for lead generation, crisis management, advertising, and event monitoring as well!
With the acquisition of Demandware (2016); Krux (2016); CloudCraze (2018); MuleSoft (2018) and Datorama (2018), as well as close partnerships with Thunderhead and Google, the capabilities of the Salesforce platform keep growing. Add to that the, as yet unofficial, announcement that Salesforce is considering launching a CDP and it looks like the company is developing more and more towards a comprehensive, fully […]
Mark your calendars! On June 23, 2018 the latest Salesforce Marketing Cloud release goes live. In this blog post, we will highlight some of the new, user-friendly, integrations and features here. If you need to delve deeper and know your APIs from your SOAPs, please visit this Salesforce documentation page for the Salesforce Marketing Cloud June 2018 […]
As we all know, the new European privacy law, known as GDPR, will be coming into effect on May 25, 2018. This law is aiming to give subjects more control over their personal data, and introduces new rights, such as the right to be forgotten, the right not to be profiled and data portability. Are […]