Salesforce Marketing Cloud March 2016: innovations and changes

New navigation‚ naming structure‚ and reorganization of some applications in this release. The updated application navigation will be visible to everyone who logs in on Marketing Cloud on or after March 19th, 2016. Summary of changes in Salesforce Marketing Cloud release March 2016: • Email Studio includes Salesforce’s email application and Distributed Sending. Predictive Email has […]

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IBM Marketing Cloud

IBM Marketing Cloud overview IBM announces in a official press release that they launch a new design and analytics capabilities as a part of the IBM Marketing Cloud to enable brands to address the rising complexity marketers face engaging with customers as individuals. These new capabilities from IBM enable marketers to collaborate, design and deliver […]

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Multichannel Campaign Management Leaders, what’s new?

Magic Quadrant for Multichannel Campaign Management Gartner made one change when it evaluated the leaders in its latest Magic Quadrant for Multichannel Campaign Management (april 2015). The Stamford, Conn.-based research firm upgraded Salesforce from a visionary to a leader. Salesforce joins five leaders from the previous MQ — IBM, SAS, Teradata, Oracle and Adobe — which analyzes vendors that promise […]

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