The January release for the Salesforce Marketing Cloud is scheduled to take place from January 30 through February 6. Let’s take a look at some of the new features in this release.
Build segmentation models in Salesforce Marketing Cloud Recency, Frequency and Monetary value are the key ingredients of purchase history. They are of great value for marketers. An RFM and/or eRFM model helps you to get to know your customers and engage with them in a more meaningful way.
The Salesforce Marketing Cloud March 2020 release is all about making life easier for marketers. But wait … isn’t that every release, you say? Indeed it is, so without further ado, let’s take a closer look at some specific new features in this one.
Salesforce Marketing Cloud comes with Social Studio. A place where Social Media Teams post content and analyse engagement, Marketers gather intelligence about their brand and industry, and Customer Service responds to questions from customers. But wait, there’s more! Social Studio can be used for lead generation, crisis management, advertising, and event monitoring as well!
With the acquisition of Demandware (2016); Krux (2016); CloudCraze (2018); MuleSoft (2018) and Datorama (2018), as well as close partnerships with Thunderhead and Google, the capabilities of the Salesforce platform keep growing. Add to that the, as yet unofficial, announcement that Salesforce is considering launching a CDP and it looks like the company is developing more and more towards a comprehensive, fully […]
Mark your calendars! On June 23, 2018 the latest Salesforce Marketing Cloud release goes live. In this blog post, we will highlight some of the new, user-friendly, integrations and features here. If you need to delve deeper and know your APIs from your SOAPs, please visit this Salesforce documentation page for the Salesforce Marketing Cloud June 2018 […]
As we all know, the new European privacy law, known as GDPR, will be coming into effect on May 25, 2018. This law is aiming to give subjects more control over their personal data, and introduces new rights, such as the right to be forgotten, the right not to be profiled and data portability. Are […]
The first Salesforce Marketing Cloud release of 2018 went live on January 26th. We have picked some exciting new features and improvements to share with you here. If you have logged in to the Marketing Cloud recently, you will already have noticed the fresh new look of the login page that reflects the overall look […]