Earlier this year, Salesforce introduced the next generation of its sales and service solutions. The Salesforce Marketing Cloud Lightning platform gives you the power to run one-on-one customer journeys across sales, service, marketing and more.
Value Control is a new feature that offers an easy way to measure how effective your email marketing campaigns are. It allows you to send a campaign to a test group consisting of part of the launch list and hold it back from the rest of the list, which serves as the control group. During […]
New navigation‚ naming structure‚ and reorganization of some applications in this release. The updated application navigation will be visible to everyone who logs in on Marketing Cloud on or after March 19th, 2016. Summary of changes in Salesforce Marketing Cloud release March 2016: • Email Studio includes Salesforce’s email application and Distributed Sending. Predictive Email has […]
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Salesforce Marketing Cloud release January 2016 is live! The Salesforce Marketing Cloud has released many new features in January. We have summarized the most important release notes for Journey Builder here for your convenience. Decision Split Activity Enhancements in Journey Builder The Decision Split Activity within Journey Builder now supports the ability to create up […]