Build segmentation models in Salesforce Marketing Cloud Recency, Frequency and Monetary value are the key ingredients of purchase history. They are of great value for marketers. An RFM and/or eRFM model helps you to get to know your customers and engage with them in a more meaningful way.
The Salesforce Marketing Cloud March 2020 release is all about making life easier for marketers. But wait … isn’t that every release, you say? Indeed it is, so without further ado, let’s take a closer look at some specific new features in this one.