Your recommendation engine in Salesforce Marketing Cloud – Part 2 Introduction: In part 1, we looked at the set-up of Einstein (formerly known as Personalization Builder). Part 2 explains how to use it for different scenarios, ruling, and integration in email and web.
Month: December 2019
Einstein: the setup in Salesforce Marketing Cloud
Your recommendation engine in Salesforce Marketing Cloud – part 1 Introduction: If you are currently working with Salesforce Marketing Cloud, you might wonder what’s hidden behind the Einstein menu item (formerly known as Personalization Builder).