Earlier this year, Salesforce introduced the next generation of its sales and service solutions. The Salesforce Marketing Cloud Lightning platform gives you the power to run one-on-one customer journeys across sales, service, marketing and more.
Value Control is a new feature that offers an easy way to measure how effective your email marketing campaigns are. It allows you to send a campaign to a test group consisting of part of the launch list and hold it back from the rest of the list, which serves as the control group. During […]