With this latest update, Mobile Engage users will be able to onboard their apps without Emarsys support. Emarsys is also working on a new version of the Mobile Engage API and announces several new pilot projects.
Earlier this year, Salesforce introduced the next generation of its sales and service solutions. The Salesforce Marketing Cloud Lightning platform gives you the power to run one-on-one customer journeys across sales, service, marketing and more.
Value Control is a new feature that offers an easy way to measure how effective your email marketing campaigns are. It allows you to send a campaign to a test group consisting of part of the launch list and hold it back from the rest of the list, which serves as the control group. During […]