Salesforce Marketing Cloud June release out now! Salesforce has in June released a number of new features in the Salesforce Marketing Cloud. You will see the big announcement when you login: The ‘True the core’ theme has been chosen for the salesforce marketing cloud release (June and July). In a nutshell the major new salesforce marketing […]
Customer Journey marketing Loren McDonald from Silverpop has written a very interesting article about Mapping the Customer Journey: A New Vision for Digital Marketing. The key takeaways from this article is that there are 4 key elements to evolve from lifecycle and 1-1 marketing towards customer journey marketing.