Multichannel Campaign Management Leaders, what’s new?

Magic Quadrant for Multichannel Campaign Management Gartner made one change when it evaluated the leaders in its latest Magic Quadrant for Multichannel Campaign Management (april 2015). The Stamford, Conn.-based research firm upgraded Salesforce from a visionary to a leader. Salesforce joins five leaders from the previous MQ — IBM, SAS, Teradata, Oracle and Adobe — which analyzes vendors that promise […]

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Magic Quadrant for Digital Marketing Hubs

16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released recently, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it pits enterprise platforms like Salesforce.com against ad tech regulars like Rocket Fuel [x+1] and Turn. This is a […]

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