Salesforce Marketing Cloud October release is live! The Salesforce Marketing Cloud has released a number of new major features in October. We have summarized the salesforce marketing cloud release notes for your convenience. Release highlights: Marketing Cloud Connector We completely re-imagined the first-time configuration and connection user experience from start to finish, making connecting the Marketing, […]
Year: 2015
Salesforce Marketing Cloud release September 2015
Salesforce Marketing Cloud September release is live! The Salesforce Marketing Cloud has released a number of new features in September. We have summarized the salesforce marketing cloud release notes for your convenience. Release highlights: SocialPages Content Now Available in CloudPages CloudPages now makes content from SocialPages available in your page creation. Select a page and edit […]
Salesforce Marketing Cloud release July 2015
Salesforce Marketing Cloud July release is live! In this July release the Marketing Cloud is adopting the “True to the Core” mindset and approach and this release focused on the success of all of their customers. We want to highlight the changes around Email Activity in Journey Builder from the July salesforce marketing cloud release notes. New Email […]
Salesforce Marketing Cloud release notes June 2015
Salesforce Marketing Cloud June release out now! Salesforce has in June released a number of new features in the Salesforce Marketing Cloud. You will see the big announcement when you login: The ‘True the core’ theme has been chosen for the salesforce marketing cloud release (June and July). In a nutshell the major new salesforce marketing […]
Customer Journey Marketing: the 4 Elements!
Customer Journey marketing Loren McDonald from Silverpop has written a very interesting article about Mapping the Customer Journey: A New Vision for Digital Marketing. The key takeaways from this article is that there are 4 key elements to evolve from lifecycle and 1-1 marketing towards customer journey marketing.
Multichannel Campaign Management Leaders, what’s new?
Magic Quadrant for Multichannel Campaign Management Gartner made one change when it evaluated the leaders in its latest Magic Quadrant for Multichannel Campaign Management (april 2015). The Stamford, Conn.-based research firm upgraded Salesforce from a visionary to a leader. Salesforce joins five leaders from the previous MQ — IBM, SAS, Teradata, Oracle and Adobe — which analyzes vendors that promise […]
Salesforce Marketing Cloud release notes April 2015
Salesforce Marketing Cloud release notes Salesforce is using a monthly release schedule for their Marketing Cloud platform. All users working on the Salesforce Marketing Cloud platform can experience the April release in their software directly because a popup with all new features will appear within each specific module. Some interesting new features are:
Magic Quadrant for Digital Marketing Hubs
16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released recently, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it pits enterprise platforms like Salesforce.com against ad tech regulars like Rocket Fuel [x+1] and Turn. This is a […]
Tips for Purchasing Marketing Automation Technology
Lisa Cannon is a senior writer with Act-On Software, Inc., a marketing automation provider for small and mid-size companies and recently published an interesting article about purchasing Marketing Automation Technology. 8 best practices are being explained by Lisa on Email Vendor Selection. Customers often ask us when to switch to a full Marketing Automation technology, […]
How to Be Everywhere Through Marketing Automation Magic
Marketing Automation Marketeers should have a clear goal in not doing the same work over again and again. So you need to implement processes and systems that automate the technical and operational parts of your marketing efforts as much as possible. You use Marketing Automation technology to support you with this…. What should be automated? Automate […]