Salesforce Marketing Cloud October release is live! The Salesforce Marketing Cloud has released a number of new major features in October. We have summarized the salesforce marketing cloud release notes for your convenience. Release highlights: Marketing Cloud Connector We completely re-imagined the first-time configuration and connection user experience from start to finish, making connecting the Marketing, […]
Year: 2015
Salesforce Marketing Cloud release September 2015
Salesforce Marketing Cloud September release is live! The Salesforce Marketing Cloud has released a number of new features in September. We have summarized the salesforce marketing cloud release notes for your convenience. Release highlights: SocialPages Content Now Available in CloudPages CloudPages now makes content from SocialPages available in your page creation. Select a page and edit […]
DISCOVER THE EMARSYS B2C MARKETING CLOUD (renewed)
Since Emarsys began in 2001, they evolved through the dot-com boom, the rise of the multichannel shopper and the social networking revolution, always keeping consumers in mind. The next step of their evolution is to celebrate a new platform, with a new design and an elevated user experience. Emarsys announced the arrival of The B2C Marketing Cloud, […]
Salesforce Marketing Cloud release July 2015
Salesforce Marketing Cloud July release is live! In this July release the Marketing Cloud is adopting the “True to the Core” mindset and approach and this release focused on the success of all of their customers. We want to highlight the changes around Email Activity in Journey Builder from the July salesforce marketing cloud release notes. New Email […]
Salesforce Marketing Cloud release notes June 2015
Salesforce Marketing Cloud June release out now! Salesforce has in June released a number of new features in the Salesforce Marketing Cloud. You will see the big announcement when you login: The ‘True the core’ theme has been chosen for the salesforce marketing cloud release (June and July). In a nutshell the major new salesforce marketing […]
Customer Journey Marketing: the 4 Elements!
Customer Journey marketing Loren McDonald from Silverpop has written a very interesting article about Mapping the Customer Journey: A New Vision for Digital Marketing. The key takeaways from this article is that there are 4 key elements to evolve from lifecycle and 1-1 marketing towards customer journey marketing.
IBM Marketing Cloud
IBM Marketing Cloud overview IBM announces in a official press release that they launch a new design and analytics capabilities as a part of the IBM Marketing Cloud to enable brands to address the rising complexity marketers face engaging with customers as individuals. These new capabilities from IBM enable marketers to collaborate, design and deliver […]
Multichannel Campaign Management Leaders, what’s new?
Magic Quadrant for Multichannel Campaign Management Gartner made one change when it evaluated the leaders in its latest Magic Quadrant for Multichannel Campaign Management (april 2015). The Stamford, Conn.-based research firm upgraded Salesforce from a visionary to a leader. Salesforce joins five leaders from the previous MQ — IBM, SAS, Teradata, Oracle and Adobe — which analyzes vendors that promise […]
Salesforce Marketing Cloud release notes April 2015
Salesforce Marketing Cloud release notes Salesforce is using a monthly release schedule for their Marketing Cloud platform. All users working on the Salesforce Marketing Cloud platform can experience the April release in their software directly because a popup with all new features will appear within each specific module. Some interesting new features are:
The difference between email marketing database and marketing automation
Going from an email marketing database to marketing automation You’re pretty good in email marketing, working with a ESP platform, maybe some nice engagement email campaigns based on behaviour or profile characteristics. Is this the final solution for you as a marketer or are there next steps. Yes there is ! You need to use more […]