Build segmentation models in Salesforce Marketing Cloud Recency, Frequency and Monetary value are the key ingredients of purchase history. They are of great value for marketers. An RFM and/or eRFM model helps you to get to know your customers and engage with them in a more meaningful way.
Salesforce Marketing Cloud March 2020 release highlights
The Salesforce Marketing Cloud March 2020 release is all about making life easier for marketers. But wait … isn’t that every release, you say? Indeed it is, so without further ado, let’s take a closer look at some specific new features in this one.
Einstein recommendations: Scenarios
Your recommendation engine in Salesforce Marketing Cloud – Part 2 Introduction: In part 1, we looked at the set-up of Einstein (formerly known as Personalization Builder). Part 2 explains how to use it for different scenarios, ruling, and integration in email and web.
Einstein: the setup in Salesforce Marketing Cloud
Your recommendation engine in Salesforce Marketing Cloud – part 1 Introduction: If you are currently working with Salesforce Marketing Cloud, you might wonder what’s hidden behind the Einstein menu item (formerly known as Personalization Builder).
Salesforce makes life easier with its latest releases
Easy set up with Setup Assistant, easy enablement of features in Email Studio, easy Send Time Optimization, easy queries with Query Studio and more …
Salesforce Marketing Cloud Connect
What is it and what does it do? Marketing Cloud Connect is an application that connects Salesforce Marketing Cloud with Sales, Community and Service Clouds. It gives you access to powerful Marketing Cloud tools within Sales and Service Clouds and vice-versa. Marketing Cloud Connect helps you realise consistent branding and messaging across all channels in […]
New messaging options, send time optimization and more
The SFMC June 2019 Release is here! Let’s take a look at some of the new features have become available with the latest Salesforce Marketing Cloud release:
Social Studio April 2019 release
Salesforce Marketing Cloud comes with Social Studio. A place where Social Media Teams post content and analyse engagement, Marketers gather intelligence about their brand and industry, and Customer Service responds to questions from customers. But wait, there’s more! Social Studio can be used for lead generation, crisis management, advertising, and event monitoring as well!
What’s new in the Salesforce Marketing Cloud in April?
With the acquisition of Demandware (2016); Krux (2016); CloudCraze (2018); MuleSoft (2018) and Datorama (2018), as well as close partnerships with Thunderhead and Google, the capabilities of the Salesforce platform keep growing. Add to that the, as yet unofficial, announcement that Salesforce is considering launching a CDP and it looks like the company is developing more and more towards a comprehensive, fully […]
The first Salesforce Marketing Cloud release of 2019
Highlights from the Salesforce Marketing Cloud January 2019 release. We explore new features in Journey Builder, Social Studio and more!